A mother and daughter team from the Gold Coast has transformed an old Launceston cottage into a bright and beautiful new business.

Interior stylist and florist Karen Bugelli, along with her florist daughter Olivia Bugelli, established Florage two months ago and are busy not only selling their floral and homewares, but the benefits of working in Tasmania as well.

“When we told people we were coming to Tasmania everyone said ‘why’ and we say ‘why not’,” Ms Bugelli said.

“It is an amazing part of the world, a great place to have a small business where the locals love having new shops to explore and are very welcoming and the tourists love coming into quaint looking stores that are different.”

The floristry family bought their George St property without an inspection and spent eight weeks transforming it into their new shop.

“This old tired house had many uses over the years so the locals have told us –  every tradie who came told us it used to be a brothel back in the day,” Ms Bugelli said.

She said feedback about the new business, which specialises in bespoke bouquet arrangements, had been very positive.

“We strive to make our store different so that shoppers can come in and find something that they won’t get in a hundred other stores,” she said.