Mondelēz International Area Vice President Amanda Banfield has unveiled a $4 million investment in new equipment at Cadbury’s Claremont site, and launched Cadbury Dairy Milk’s latest marketing campaign ‘Proudly made in Tasmania’.

Mrs Banfield took the Minister for State Growth, Matthew Groom on a tour of the site, giving him a sneak peek at the equipment which enabled a dedicated team of confectioners to produce the brand new Cadbury Dark Milk range, as well as the new Cadbury Dairy Milk Marvellous Creations Spider range – both world firsts.

“We’ve produced delicious chocolate in Tasmania for around 95 years, so bringing these two exciting new products to Australians, using this new technology, and from a manufacturing site that is just getting better and better makes us extremely proud,” Mrs Banfield said.

“We have a $25m annual investment fund for Claremont which is continuing to help us improve the site, our products, and to become globally competitive.

The new technologies installed at the Cadbury factory include a standalone chocolate system, new pipes and storage tanks to manage the new chocolate, as well as components and infrastructure such as moulds and packaging equipment.

Mrs Banfield also launched the company’s latest marketing campaign with the tagline, ‘Proudly made in Tasmania’, which will start to appear in supermarket aisles on shelves and displays around the country in June.